We, PJ Nicholls, strive everyday to better ourselves as a family business since 1984!

It is thanks to each and everyone of you that we have the fighting power to continually improve all of our processes in every area in order to deliver you with the most satisfying customer experience!

A huge thank you to all of you for your feedback, it is hearing and seeing your satisfaction that makes us want to better ourselves even more! You are now part of the PJ Nicholls VIP Group!

We care about the community and support local teams, events and charities all over the three counties.


Because it is each and everyone of you that have made us; it is normal for us to give back!

Together let’s "Go Further"

Check out our YouTube Channel for all of our latest videos!


Evesham Rugby Club

The Nicholls Family have been in the Midlands for over 40 years and know the community like the back of their hands. Both of PJ’s sons, Adam & Tom, were brought up and schooled in the area and as adolescents enjoyed playing rugby in the local Evesham Rugby Club.

As true believers of community values, Tom & Adam knew that it was only natural to sponsor and support the local team that they played for as children! 

Today Evesham FC proudly wear the PJ Nicholls and Ford stripes on their kit! 



Find Out More


Sponsorship - ruth Bennet

Ruth Bennet is an 18 year old girl from Pershore with a massive dream. A dream to participate in the Tokyo Olympics 2020 for the canoe sprint. 

Ruth is only 18 and is part of the under 23 Division at Fladbury Paddle Club in Worcestershire where she is coached by former Olympic athlete Andy Train who has competed at 5 Summer Olympic Games. 

Following the excitement of the London Olympics, Ruth entered into the sport in 2012 and has now attended many races and regattas up to international level. Last year she attended numerous national regattas at the National Water Sports Centre in Nottingham as well as in Slovakia for the Piešt’any Regatta and Serbia for the Junior European Canoe Sprint Championships. As a result of competing in Serbia, she now has European ranking of 16th for C1 500m and 18th for C1 200m for Junior Women. 

Two months later, Ruth became national champion for C1 200m, C1 500m, C2 200m and C2 500m at the National Junior Canoe Sprint Championships on the 2nd and 3rd September 2017. 

Due to her performance last year and with British Canoeing advisement, she decided to defer her offer from the University of Birmingham for a year in order to pursue the sport with her eye on the ultimate goal of competing at the 2020 Tokyo Olympics.

We believe in having goals, passion and drive that is why it was natural for us to support our communities youth helping them to Go Further.


Follow Ruth's Story



Want to get involved?

Get in touch